David Primus is entering his third year as Director of Marketing & Game Entertainment for North Dakota Athletics. Primus is responsible for creating marketing plans to enhance tickets sales and fan experience, as well as production and distribution of promotional information. He oversees branding initiatives and manages special events such as fanfests and outreach events as well as tailgating activities.
He also supervises the functions of NoDak Nation and Jr. Champions, oversees the departments donation request and community service programs and serves as the point person for UND student and department relations. In addition, he is the primary on-site administrator for UND Football.
Primus began his career as a marketing and promotions intern from 2004-07 while attending the University of Wyoming. He oversaw the Sixth Man Club, UW's student fan club for men's basketball, and the Powder River Posse, its student fan club for football. He also designed and coordinated promotions, student attendance, and activated partners at university athletics events.
After graduating with honors in 2007 from Wyoming with bachelor's degrees in marketing and finance, Primus spent three years as an account representative & retail buyer with Brown 'N Gold, Inc., an official retailer for University of Wyoming apparel and merchandise. He also served as the logistics lead for the Poke Pride committee, developing a city-wide welcoming atmosphere to Cowboy and Cowgirl Athletics fans. In 2011, Primus earned his master's degree in business administration from the University of Notre Dame.