David Primus is in his first year as director of marketing and game
entertainment for UND Athletics.
Primus is responsible for creating marketing plans
to enhance tickets sales and game entertainment experience, as well as production
and distribution of promotional information. He also supervises the
functions of Sioux Crew, the department's student attendance incentive program,
coordinates all UND student attendance initiatives and serves as the point person
for UND student and department relations.
brings extensive athletics sales and marketing experience to UND, having worked at or
with the University of Wyoming from 2004 through 2010.
began his career as a marketing and promotions intern from 2004-07 while
attending the University of Wyoming. He oversaw the Sixth Man Club, UW's
student fan club for men's basketball, and the Powder River Posse, its student
fan club for football. He also designed and coordinated promotions, stimulated
attendance, and activated partners at university athletics events.
graduating with honors in 2007 from Wyoming with bachelor's degrees in
marketing and finance, Primus spent three years with Brown 'N Gold, Inc., an
official retailer for University of Wyoming apparel and merchandise.
serving as a wholesale sales associate (2007-08) and account executive
(2008-10), Primus helped increase apparel and promotional product wholesale
sales by 25 percent and expanded the product line of licensed
University of Wyoming collegiate apparel and gifts. He also served as the
logistics lead for the Poke Pride committee, developing a city-wide welcoming
atmosphere to Cowboy and Cowgirl Athletics fans.
2011, Primus earned his master's degree in business administration from the
University of Notre Dame.