SignUp
Ice Hockey MM
Basketball Big Game Plans
Sport Page
The rebranding initiative is a result of the retirement of the Fighting Sioux nickname and logo.
UND Athletics undertakes rebranding initiatives
Text smallerText larger
Updated: Sunday 12/30/2011 13:12:38 (ET)
by Jayson Hajdu, UND Athletic Media Relations
Send this article to a friend Print RSS Shop

GRAND FORKS, N.D. - University of North Dakota Athletics Director Brian Faison announced today the rebranding of several organizations and media and Internet platforms affiliated with UND Athletics.

The rebranding initiative is a result of the retirement of the Fighting Sioux nickname and logo, as directed by the North Dakota State Board of Higher Education. The transition process for both is to be substantially completed by Dec. 31, 2011. Beginning on that date, UND's varsity athletics teams will operate without an official nickname or corresponding logo until at least Jan. 1, 2015, as mandated by the North Dakota State Legislature.

Organizations

  • The Fighting Sioux Club, the official fundraising arm for UND Athletics, has been renamed the North Dakota Champions Club.
  • Sioux Crew, which promotes student involvement and attendance at UND Athletics events, has been renamed NoDak Nation.
  • The Sioux Boosters club has been renamed the UND Boosters, and the weekly fan luncheons have been renamed the UND Fan Luncheon.
  • The Sioux Kids Club will retain its name for the duration of the 2011-12 season due to contractual obligations with sponsors.
  • The Sioux-Per Swing golf tournaments have been renamed the North Dakota Champions Golf Tour.
  • The Sioux-Per Gala has been renamed A Night of Champions: UND Athletics Auction and Gala.

MEDIA

  • The Fighting Sioux Sports Network (television) has been renamed the UND Sports Network, and the Fighting Sioux Radio Network has been renamed the UND Radio Network.
  • UND's weekly television show, Sioux Sports Extra, has been renamed UND Sports Extra, while the weekly Fighting Sioux Coaches Show (radio) has been renamed the UND Coaches Show.
  • All television and radio network opening and closing billboards have been revised to reflect the changes.

INTERNET

  • UND Athletics' official website, FightingSioux.com, has been renamed UNDSports.com.


- UND -

Martin tied for fourth after opening day in Omaha
Junior Sadie Martin is tied for fourth after an opening-round 78 (+6) at the Creighton Classic on Monday. MORE
North Dakota stays put in latest national polls
GRAND FORKS, N.D. When Providence College visits North Dakota for a non-conference series this weekend, it will be the first matchup at Ralph Engelstad Arena in three years to feature a pair of... MORE
MacMillan, LaDue claim weekly NCHC honors
GRAND FORKS, N.D. University of North Dakota senior forward Mark MacMillan and sophomore defenseman Paul LaDue were recognized today by the National Collegiate Hockey Conference (NCHC) after... MORE
North Dakota ninth in USCHO.com poll
The University of North Dakota women's hockey team garnered 20 points for ninth place in the latest USCHO.com Division I Women's Poll released on Monday. MORE
Alumni Spotlight: Rachel Cutcliffe
Alumni Spotlight: Rachel Cutcliffe MORE

advertisement